Account-based marketing (ABM) is a newer term for a timeless strategy – targeted account selling. With an ABM approach, marketing and sales teams work together to identify high-potential accounts and target them with customized tactics designed to convert them into customers. Many companies, particularly those seeking to acquire specific high-value customers find that they are better served with an ABM strategy rather than taking a broad-reaching approach to their sales and marketing effort.
ABM requires more account-level personalization than traditional marketing it has historically cost more to implement. Account based marketing takes an uber-personalized approach to marketing and sales. Often abbreviated to ABM, you focus on a handful of high-quality accounts, and deliver messages that are personalized to them—rather than creating more generic messages that attract large numbers of individuals and thereafter begin targeting your ideal customers. However, advances in marketing technology have enabled marketers to employ ABM for much less than previously possible and at much greater scale.
The Benefits of Account Based Marketing:
- It’s personal and optimized
- Sales and Marketing Alignment
- Reduced resource waste
- Clearer ROI
- Tracking goals & measurement is clear
Why would you come to us?
We offer industry-leading account-based marketing services that help your business secure high-value accounts in your market. With our advanced artificial intelligence and machine learning technology, we offer competitive and customized strategies that can change your business for the better, allowing you to expand your company, hire new team members, and more. With our account-based marketing services, we take care of everything. From researching your target account to developing your strategy, we provide a turn-key solution to securing your next client.
We build account-based marketing programs that nurture and engage target prospects. We help transform target prospects into leads and opportunities. No matter why you’re investing, our account-based marketing services include account profiling. Using our research, we can create an ideal customer profile for your company. We help sales teams improve their ability to drive value from opportunities. Our agency is a B2B growth agency with deep focus on account-based marketing. We build programs that bridge the marketing and sales divide in order to build relevant engagement with target accounts. We generate and nurture target accounts based through content, contextual marketing, and relevant communications.
Our team can help you implement and execute every aspect of your ABM program, and achieve the ROI potential of ABM. Our ABM consultants work with you to define the right strategy for your company, and then help you execute your program and measure your results. Our strategists and consultants work with you to create a customized ABM strategy and approach based on your unique needs. Our technology experts help you use your existing tech stack and cutting-edge software tools to ensure your ABM program achieves its goals.