The long tail of search can be a mysterious place to explore. Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Long-tail SEO is a technique for generating high-value organic website traffic. It targets long-tail keywords, which are search terms that consist of three or more words. They also have a lower search volume and competition rate, as well as a higher conversion rate than short-tail keywords. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to “head” keywords. Long-tail SEO, it’s an essential part of a successful SEO strategy — which means it has a direct influence on your return from digital marketing.
What are long-tail keywords?
Short tail keywords and long tail keywords both have their own benefits. Long-tail keywords contain three or more words. Short tail keywords are search phrases with only one or words. In comparison to short-tail keywords, which consist of one to two words, long-tail keywords target broad concepts and user intents. As a result, Long-tail keywords are more targeted, less competitive, and therefore have a lower cost.
Example of a long-tail keyword
Let’s look at an example. An example of a head keyword or key phrase is. If you plotted the search volume of long-tail and short-tail keywords on a graph, your long-tail keywords would appear at the “tail-end” of your graph due to their low search volume — and they’d create a visual that looks like a tail, especially against the high search volume of short-tail keywords. Meanwhile there are many booksellers, publishers and bloggers writing about educational books. If you just start out with your website, it’d be virtually impossible to rank for this term. You’d have to compete with Amazon, Barnes and Noble and the likes.
What is a long-tail SEO strategy?
Many SEO companies have been touting the importance of long tail keywords, because the Software Based Keyword Tool helps you monetize the long tail effectively. You can do so by creating very specific content: content about long-tail keywords! Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide. A long-tail SEO strategy focuses on targeting long-tail keywords and optimizing your website for those keywords. This strategy offers a smarter focus — you’re optimizing your site for target keywords that offer the most value to your business.
Focusing on long-tail keywords is a great SEO tactic and long-tail SEO is a technique for generating high-value organic website traffic. It is one of the most powerful ways of boosting website traffic and establishing. A good idea for you would be to start with long tail SEO strategy. You need to outline the most relevant niche keywords and target them on your website by publishing blog posts, articles and landing pages. Your aim is to create and publish content of high quality that covers topics relevant to your chosen keywords. That’s why a long-tail SEO strategy focuses not only on optimizing your primary web pages, but also expanding your website with fresh content, like blog posts and guides.
Why focus on long-tail keywords?
Long-tail keywords are phrases people enter in search engines when they’re looking for something specific. It is much easier to rank for long-tail keywords than for more common keywords because fewer websites compete for high rankings in the result pages of Google. The longer search terms are, the easier it is to rank for the term. Because of the vastness of the internet, it is easier to find your audience for your particular niche. Focusing on a group of long-tail keywords will result in a great deal of traffic altogether.
Long-tail keywords are more specific and sometimes less common than other keywords. Focusing on long-tail keywords is a great SEO strategy and long tail keywords are search phrases with longer word counts. Another benefit of focusing on long-tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product. With more consumers relying on search engines to discover new products and services, it’s essential that your digital marketing strategy adapts. With a smart and competitive long-tail SEO strategy, you can reach the audiences that matter most to your company, leading to more revenue for your business. You are ready to start using long-tail SEO? We can help. Contact us online today to speak with a strategist.